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E-commerce is enjoying rampant success due to the many conveniences it offers, such as shopping without visiting a store, enjoying impulse purchases, fabulous deals, and home delivery. We bring you 3 reasons to have a mobile app for your ecommerce customer and business needs.
Mobile Feature Integration
As mobile technology is maturing towards minimalist and sixth sense programming, its features and instruments like wearables, GPS tracking, beacon technology, etc. can be leveraged for a fully automated and informed trading approach. From the customer side, the GPS tracker on the customer’s device can be used to find their current location and make a timely delivery to make sure they don’t miss them when they’re not home when the agent isn’t delivering. Additionally, the built-in NFC technology can be used for cashless payments on cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and GPS tracker to ensure seamless supply chain management.
Regular updates via push notifications
SMS and emails can be intrusive, overlooked or spammed depending on the recipient’s mood. Mobile apps have built-in technologies to send push notifications that can be viewed for more details in the dropdown menu before searching or dismissing them. These are unobtrusive but attractive messages to grab the attention of the device owner and encourage them to explore the offers further. Internally, they can be used as reminders, chats, and instant messaging tools to communicate with team members or even with stakeholders, vendors, and business partners.
Building brand loyalty with Indigenous Experience
A mobile app can be arranged to suit customer preferences by showing them similar products and new offers based on their lifestyle and interests. With personalized messages sent to your device on a regular basis, it gives the shopper a personalized shopping experience. The business may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to provide a live shopping experience. Plus, with features like 4D imaging, customers can try the product before deciding to purchase. Within the company, with employees, partners and suppliers, loyalty to the company can be established by providing them with the appropriate technologies to perform their tasks easily, in a timely manner and with greater transparency.
The mobile app keeps people connected with the business all the time and makes activities like marketing and communication more noticeable. Therefore, along with a complete responsive website, a mobile app for business is equally essential.
A cross-platform mobile app that works well on all the major mobile platforms will ensure that the eCommerce business gets higher visibility among potential customers.