Why content marketing and SEO go hand in hand

Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What escapes the most is how they work together and the importance of it. First, let’s take a look at both separately. SEO: stands for search engine optimization. It involves a number of approaches taken to improve search visibility, ranking, and also the traffic […]

How to develop a content marketing strategy

Choose your platforms Choosing your platforms is probably the easiest part of putting together a content marketing strategy. Just think about what type of content you may be producing first, and then think about the most popular platforms for that content. For example, if you plan to publish PowerPoint presentations, you can use SlideShare. If you plan to post short […]

4 tips for the best content marketing strategy

There are a variety of methods to improve the ranking of your page and one of the most important elements is the content. In fact, Google pays a lot of attention to content when deciding a website’s ranking. Authenticity, relevance and accuracy are very important. This is why many websites have started to adopt the well-designed copywriting policy as an […]

Simple steps to start a content marketing strategy

This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there’s a lot more to go along with this, but this should help you create the foundation. Social / digital media evaluation The first step will be to become familiar with the strengths and weaknesses of your […]

Three-Layer Content Marketing Strategy for ClickBank Promotions

The first layer of content should, the part that establishes YOU as an expert, address the relevant issues, as well as manageable solutions that may need to be considered. Establish a connection When your content is read, the feeling that you really “get it” should resonate strongly. A voice of authority offering reliable information and expert advice means you won’t […]

Why Print Should Be Part Of Your Content Marketing Strategy

Once, print marketing was the only game in town. Banners, posters, business cards, flyers, and newspaper ads were your only option for getting the word out about your business. Then came the Internet. And with the advent of new email lists, websites, and social media, everything changed. In the last few decades, marketing has completely moved to a digital platform. […]

How to Create a Documented Content Marketing Strategy

Knowing what you are doing, why you are doing it, and when to do it is an essential component of any successful content marketing strategy. By documenting what needs to be done and how you are going to do it, you are more likely to stick with it. Plus, you’ll be able to better understand what’s working and what’s not, […]

How to make a website SEO friendly

A systematic approach is required to design a perfect website for SEO. There are some important points from an SEO perspective that need to be considered before designing an SEO-friendly website. Keyword research Effective keyword research should be done before designing a search engine friendly website. There are several keyword research tools available. However, Word Tracker is a popular keyword […]

A simple formula for the structure of a webinar

When preparing a webinar, many people get stuck because they don’t know how much content to include. They know a lot about their topic, of course, so they usually end up trying to cram too much into the webinar, which confuses the audience and hides the most important points. To avoid this problem, follow this simple formula to identify the […]

Top 5 apps for social media marketing

Every online marketer recognizes the power of social forums. It can make or break a business. But with so many social media channels, how do you take advantage of these platforms? If you are a fan of Apple, Android, or Windows, there are many apps with different features that can help you organize multiple accounts. Plus, these apps are smart […]