The art of persuasion

Man-1: I came here for a good discussion! Man-2: Oh no you didn’t, you came here for an argument! Man-1: An argument is not just a contradiction. Man-2: Well, it COULD be! Man-1: No, you can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No, it’s not! -Monty Python INTRODUCTION This is a topic […]

The Purpose of a Newsletter

The purpose of a newsletter is to provide information related to a product or service to a targeted audience. Newsletters, done effectively, can also create a company’s credibility and build an organization’s identity. The first thing a business should be concerned with is determining the audience for their newsletter. The audience is anyone who would benefit from the information contained […]

How to Make Money Online Part 2 – Starting Your Affiliate Marketing Business

The last article we looked at many different ways to make money online. We found that affiliate marketing is a great option for people just starting out. This is because quite large sums of money can be made with a very small investment of money. This is exactly what people need every day, to pay off credit cards, mortgages, and […]

How to write technically for the layman

While writing a book or for a specific magazine or article site, you should use flowery language by using catchy words, long sentences, phrases, or idioms. In short, you need all those elements that will make the text more attractive and hook the readers! However, that is not the case in technical writing, i.e. when writing for service- or product-based […]

Three keys to developing a personal brand

The Internet has unleashed a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed, and get hired. Personal branding may be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise, identifying the real needs you can […]

Engaging Students in Learning: Tips and Ideas

A brain-based classroom is one in which students are actively engaged in learning. What exactly does it mean for students to actively participate? It certainly isn’t about students completing worksheets, answering basic questions, or taking notes from a lecture. Take a minute to think about the definitions of these two words. The word active it means moving, working, participating, being […]

Real Estate Advertising Ideas: 5 Unique Advertising Options

When building a customer base for real estate, success is not an overnight feat. It will involve a lot of hard work. Letting other people know about your business or the property you’re selling doesn’t mean you have to put a lot of text-based ads all over the place. You have to be creative to excite your potential buyers. Here […]

Insights into Content Management Systems Trends: Provocative Analysis

Introduction: A CMS is a software program used to support the creation and modification of digital content. This system offers the possibility of adapting the content based on the specific needs of the users with the help of the data provided by them or collected by the website. This process encompasses the entire processing of web pages, from simple tools […]

Tips and tricks for creating an effective direct mail marketing campaign

To start your direct mail campaign, break the process down into manageable steps and keep these factors in mind. Here are some questions to ask yourself. Who is your target audience? The first step is to identify your company’s target audience, or target audiences, and understand these demographics as well as possible. The more knowledge you have about their buying […]

Customers don’t buy from people they like, they buy from those they trust.

It is often said that customers buy from people they like. While we don’t usually buy from people we don’t like, there’s another dimension to this old saying. Customers buy from people they trust To further illustrate this point, let’s look at how typical leads react when new salespeople make first contact with them (also known as cold calling): 1. […]