Web Syndication is a great way to get the word out about your blog sites or Facebook fan page, and it’s easy to develop. Web syndication is where website material and posts are made available through multiple networks by providing summaries of web sources, which are news or forum posts. There are differences in the available web syndication pages as they have different resources.
One web syndication page is HootSuite. This site promotes all kinds of management tools for various networks, including Twitter, Facebook, and WordPress blogs. When using it for Facebook, you should keep in mind that it will only post to your wall. It won’t be posted in the status update, and this is where most people will see what you’re posting. When you post to the news feed, you meet other sources to let them know what you’re doing or discussing.
To use web syndication for your Facebook wall that you post to others’ news feeds, use Ping.fm. This forum has recently been revamped, adding new features like Google Reader and RSS and Atom feeds. Simply enter the feeds into your Ping.fm account and you’ll have real-time delivery.
The difference between HootSuite and Ping.fm is that a Facebook wall comment is not syndicated to the web unless someone comments on it, and only then will it be syndicated to your friends. Ping.fm will post a status update when there is a comment on your wall. If you’re completely new to web syndication, it’s easy to go to their websites to find help, via Help, videos, or blog comments. The last option is to hire a professional to manage the web syndication for you!