Life on the go is a reality today, thanks to countless mobile devices that facilitate our daily activities. Whether you use a handheld device for business or personal matters, you’re probably aware of those mobile ads popping up. Depending on your career, they can be a subtle invitation to text a certain number and participate in trivia to win cash prizes, or an SMS announcing new apps that you can download for free… although the cost of the text messages. And all this hype is a result of the wireless marketing strategy that offers ads. Mobile monopoly advertising is not limited to mobile phones and handheld devices, although it is targeted at potential consumers who own one.
So you can see text ads on TV and in print, broadcast over the airwaves, seen on almost any website you visit, and even in your inbox alongside your regular emails. Mobile monopoly seems to be everywhere and people naturally accept text advertising, similar to early TV advertising, which was even enjoyable as old people remember it. Text ads send a short message followed by a call to action, it’s that easy!
So even if the ad is broadcast on TV, the cost of advertising is affordable and mobile affiliates can run ad units with more than two bids in a row. Technically speaking, this method increases the chances of capturing the attention of the audience after several times listening to short and contagious ads, as short as the Short Message Service (SMS) that is used to sell this content.
Even though text advertising says you can get free content just by texting, this is a monopoly mobile alternative to selling content. There are three main types of mobile advertising campaigns. One of them consists of selling digital or intangible content such as photos, ringtones, wallpapers, sweepstakes, information or buying tangible items through SMS.
The second is aimed at delivering free content, the real cost of which is the price paid for sending an SMS request. And the third is intended to promote real free services offered by financial, federal or commercial services as a convenient alternative for consumers on the go.
Regardless of the type of advertising behind text messages, text message marketing has surpassed the impact phone marketing had in the 1990s with its long-running infomercials. Modern times, modern ways and it is unmistakable that advertising moves today in the short way.