With March ended, because manufacturers have reported their sales for that month. The American Association of International Automobile Dealers (AIADA) reported strong sales from Asian brands.
According to the report, international brands have taken over 48.4 percent of the US auto market. Leading the way for the international brand are, of course, the emerging Asian brands of Toyota, Honda and Nissan. But in addition to the Japanese version of the Big Three, other Asian brands have also posted strong sales in the United States. Its higher sales in the last month have increased the presence of international brands in the US auto market.
Aside from Toyota, Honda and Nissan, Mazda also posted an increase in sales for the month of March of this year. The Ford Motor Company subsidiary posted a notable increase in sales of 47.9 percent. The company sold 37,742 units in the United States and helped the company achieve its best March sales since 1994. During the first three months of the year, Mazda already sold 79,074 units, which is equivalent to an increase of 17.5 percent compared to with the sales of the first quarter. in 2006.
The best-selling model of the Japanese brand is the popular Mazda3, which has registered sales of 15,606 units. The Mazda6, CX-9 and MX-5 Miata also posted good sales figures to help the automaker boost March sales.
While Subaru may have posted a 5.4 percent sales slippage for the month of March, the company’s passenger car sales were up 1.7 percent. The Subaru Impreza posted the largest sales increase of the month with 3,817 units sold to report a 21 percent increase over March 2006 sales for the model. Another Asian brand that saw an increase in sales for March is Suzuki. The company known for high-quality motorcycles sold 11,030 units of cars in the United States during the month of March to record an increase of 1.3 percent. The increase is the effect of the 28.6 percent increase in light truck sales. Both the XL 7 and SX 4 played a significant role in the Japanese brand’s sales increase last month.
Mitsubishi is another Asian brand that posted higher sales in the United States during the month of March. The company sold 12,536 units and that’s a 22.3 percent increase over sales for the same period last year. During the first three months of the year, the company already posted a 23.2 percent improvement in sales over the first quarter 2006 sales figure.
The best-selling Mitsubishi model of the month is the Eclipse. Mitsubishi sold 2,613 Eclipse units during the month of March en route to posting a 5.1 percent increase in Eclipse sales over March 2006 sales of the model. The Mitsubishi Outlander also posted good sales for the month of March with 2,634 units sold. The redesigned Outlander has definitely caught the attention of American car buyers, evident in the 20.9 percent increase in sales of the particular model.
Rising sales of these Asian brands continue to increase their presence in the US auto market.If the current trend continues, international brands are sure to snatch the majority of the US auto market away from the Big Three Americans and not even the Good brake components from Active Brakes Direct can stop them.