Headlines. How often do we optimize them for search engines? Ask the busiest SEO writers and experts and they’ll tell you that the client brief varies, of course, in more ways than one. If a well-optimized headline is something that everyone is supporting, how can you make it unique? Today, we’ll shed light on ways to write SEO-friendly headlines. Read on to learn more about it.
It is the SEO company you hire that is likely to instill in you the “importance of headlines.” And, after a thorough discussion with them, you should be able to put things in the right perspective, of what that 50 character headline can do for your entire article or blog. It should spark interest, build trust, and stay true to the gist of the blog as well.
What do the headlines mean to your story?
Additionally, headlines have a crucial responsibility to guide search engines on what audiences are looking for. As brands clamor for better search query visibility, they must give due recognition to the role of headlines to bolster their efforts. Most search queries are two or four words long, including the right keywords. Of course, in addition to matching the most common relevant queries, the headlines you use in this way must also be unique.
Keywords could also be considered a very important part of SEO rich headlines. If you can’t insert exact keywords like “DJ Long Island” or “New York benefit concert,” you can at least include short phrases that are closely related to your article. So instead of a “benefit concert in New York”, you could also have a “benefit concert” or “earthquakes” or “DJ” and so on.
Bylines. If the blog is written by a well-known name (for example, a famous columnist or an author), then SEO experts should also focus on optimizing the byline because it is something that will likely attract the author’s followers to your story. Make sure to use the author’s full name rather than just his first name.
Search terms tend to include many common names or proper names. Consider using names of places, people, and organizations in your story (of course, only if they fit there) and that way you will definitely be able to serve a greater number of search queries. If possible, use those proper names in your headlines as well.
Beware of overuse
You need to be careful not to go overboard with your attempts to create SEO friendly headlines. Your job at the end of the day is to attract attention with the help of unique and interesting headlines. Giving too much importance to SEO can backfire.