There are many ways to communicate with your leads and customers: pre-sale emails, post-sale emails, receipts, alerts, newsletters, special offers, etc. However, you can boost your response rate with just a handful of easy tips.
I realize things move too fast these days and there just isn’t enough time to get everything done, but if you don’t do this, you’re leaving money on the table. You need to liven up your posts, give them a bit of oomph. Add just a couple of these ideas to your current messaging system and you should see a higher response rate to your offers.
Emotion sells, but emotion can also be used in other messages. Share your feelings with them and guide them to the feelings you want them to have. “I want you to be 100% happy with your decision to buy XXX from me, because I know it was the best thing you could have done.” Now tell your customers instead of the standard “Thank you for your purchase”, I bet the results will be better.
Let your client know a little about you, personalize things. I have a membership site that sends an automatic email when 15 days have passed since they last logged in. You have no idea how much thanks for the reminder emails, and wow, I didn’t know you care about the emails I get for that.
Keep in mind that an impersonal automated email is very easy to delete, but an email from someone you think you know is much harder to ignore.
Let your new customer know how happy you are that they bought from you, give them some tips on how they can best use what they just bought. If they use the item, they will come back and buy from you again.
Most importantly, and you wouldn’t believe how many emails I get without this, you must give the reader a call to action. Every email you send needs a call to action to be included. This will condition your reader to do something every time they receive an email from you. They will subconsciously expect you to be there and will follow your orders. Sounds fascinating, doesn’t it?
Get them to click on a related article, comment on your blog, share this with a friend, post it on your Facebook page. Anything you want them to do, make sure you tell them. That way, when you try to sell them something again and say click this link to see what I have to offer, chances are they’ll do it.
After incorporating as much of what you’ve just learned as you can, your email offers should be a bit more successful. You read how to do this, hopefully you took some notes, now is the time to act. Open one of your automated emails and get to work, you’ll be glad you did. Just remember what you’ve learned and keep things personal.