If you’ve been in marketing for a while, you know that a confused mind will never buy. There are so many websites with so many products that people put things off for so long and never make a purchase or click away from your site and never see them again. I’m sure you’ve heard of Daily Deals. Mainstream business models have been offering daily specials for many years and are very successful in getting consumers to buy products. These products may be something they need or something they could easily live without, however, that bargain opportunity could not be passed up as the price was too good to pass up; and after all, it’s only available today. Many big names are using daily deals to bring consumers to their doors. We all know what happens then, more impulse buys and more dollars for you.
There are some major Daily Deals or Deals of the Day websites on the internet. Sites like Woot and Groupon have staggering numbers of visitors every day. The fact that they only sell a limited number of products during a given period of time promotes that sense of urgency and therefore the products sell out quickly. Retailers are jumping for joy that they now have a way to move excess product. The old-fashioned skirts are gone and there’s more room in the warehouse for all the new trendy outfits.
Daily deal sites have been changing the online shopping experience and have the potential to change the way businesses market and sell their products. The trend, which started with Woot, has inspired countless deal sites that now reign as some of the hottest websites on the internet. Daily deal sites like these are entering countless niche industries, and there is still endless room for expansion into every niche and geographic market imaginable. More recently, the purchase of several of the largest sites has been in the headlines. With deals on Groupon.com hitting the $6 billion mark, and Brands4friends.com and Woot.com bought in the mid-hundred million dollar range, it’s clear that this online phenomenon has nearly infinite tax potential.
So, let’s take a look at some of the niches that these selling sites show up in. It is unlimited actually. Take sports with clothing, soccer, football, cricket gear, event tickets, golf, fishing, etc. The automobile niche is using them for parts and accessories, electronics, books, cd’s, dvd’s. You name it and it can be promoted as a daily deal.
There are some pitfalls to these types of offers, and the FTC is looking closely at them. Offers must be genuine and must only be available for that number of hours. False scarcity is not appreciated, so don’t fall into any of these traps when setting up your daily deals. Keep your offers genuine and you’ll have a loyal customer base who will keep your DD site bookmarked so it’s easy to find.