There is a misconception that the only benefit that advertising has to offer to the products and services of a certain company is only the construction of a brand image. Well, let me give an idea of this notion and let’s try to correct it.
First, let’s define the term brand. As defined by the American Marketing Association or AMA, the term “brand” is a name, term, sign, symbol or design or a combination thereof intended to identify the goods and services of a vendor or group of vendors and to differentiate them. . from those of other sellers.
Right now, the competition is getting serious to get the right customers through various advertising techniques, as exemplified by paid ads. Day by day, the number of companies and web entrepreneurs compete for the attention and trust of consumers. As a consequence, it is very important to focus on building the brand image, but this is not the end. There are many other benefits of advertising that can be better achieved even if you are not focusing on brand advertising.
There are various forms of advertising that not only present a brand image, but also do advocacy advertising, comparative advertising, cooperative advertising, direct mail advertising, informational advertising, institutional advertising, billboards or outdoor advertising, reminder advertising, advertising in the point of purchase. and specialized advertising.
One of the main benefits of advertising is the creation of a brand image. On the other hand, it is not only the sole benefit of advertising for the reason that branding is not simply allowing your product or brand to be recognized by the community, but it uses advertising that convinces intended consumers to choose your product. over a wide range of competitors. Branding is more accurate because it is a form of advertising that is developed for your prospects to see and accept as the sole provider of their various needs and wants. To achieve something in the branding field, you have to be aware of the needs, wants, and even weaknesses and strengths of your potential customers.
The purposes of a good and excellent brand are as follows:
First, it conveys a clear and direct message: in the realm of brand advertising, only one brand is advertised or promoted. There is direct recall when a brand advertises itself clearly and directly to the main point.
Second, it strengthens credibility and reliability. Being able to brand is one of the ways to create and strengthen the credibility and trustworthiness of your company.
Third, an emotional connection is created. Creating an emotional connection at the venue will have an effect on customer approval and loyalty once the buyer can trust and believe in the brand being advertised.