Web hosting, social media and the future of business
The growth of Facebook over the past few years has provided influential marketing tools for business owners. But the downside of having a Facebook page for your business is the spam that people post on your page. So how do you deal with it?
In any medium, you will receive spam. First of all, go to your Facebook page to the “edit page” drop-down menu. Click “use activity log”. This shows you in reverse chronological order all the comments that have been on your Facebook wall. No matter where they put them, you can see them all. When you go there, you will likely see some spam. When you find spam, instead of just removing it, hover over the little “pencil” on the right. Hover over the pencil and choose “report spam.” When you select that option, it will be reported as spam and Facebook will know that this person is spamming and eventually if enough people report this person, Facebook will limit that person’s ability to post to other people’s pages or even suspend the spammer. . Facebook account. Then select “ban this person” so that the person can never comment on your page again. If you just delete the post, that person will just go back to your page and spam your wall again.
Engage people through your website
Business owners are challenged to engage people and generate leads, which can result in sales. So where is the corporate world heading and how do marketers engage people in their businesses? What’s next for business? Businesses can no longer operate as they did in the past because things are so different than they were in the past. The Internet is constantly changing and evolving. Businesses, therefore, must adapt and change the way they create customer experiences. The future of business marketing, sales, and service has changed as customers are increasingly connected and informed. Gone are the days when customers only relied on Google or websites to make an informed decision. Instead, people use networks, friends, or apps to get information before making a purchase. When they ask a question or begin a discovery process, seeking help or direction, it is these shared experiences that define what the potential customer will do next. This is critical because companies are not really designing their marketing, sales and service strategies around these moments.
To compete in the future, business owners must know the four phases of the buying process.
Four phases of the buying process
- Zero moment of truth – Once there is a stimulus, a spark or a need, the customer will Google it. At that moment, what returns is the zero moment of truth. At the zero moment of truth, people can go to a social network, review a site or an application and ask “What should I do?”, “Has anyone heard of this?” Or “What are your experiences?” With this service or product. The component or zero moment is this critical instance in time. The customer did their research and narrowed the decision down to one or two products or services. This is known as the “Investigation Phase”.
- The first moment of truth – This is when a person is ready to make a purchase. That person is affected by the design of a box or their position on the shelf, or their position among competitors, for example. Let’s say someone was hell-bent on getting a specific product, but when it hits the store, there are many other things that can influence the decision process. You did your research and narrowed it down to one or two products and this is the judgment point when you are ready to make a decision, but that person is not absolutely sure which product or service to choose. This is a crucial step in the buying process and involves the phase where you go to the store or a website to see one or two products / services that were downgraded at “moment zero”. This phase is known as the “Clouded Judgment Phase”. It is the period during the decision process in which a person is not one hundred percent sure which product or service to choose. What does the box design look like? How does it feel Does it live up to initial expectations?
- The second moment of truth – This is when the purchase is made and the customer takes that product home or to work. This phase is the experience that develops when the customer begins to use the product. Does it live up to what you had promised? Does it meet or exceed expectations? How does that person feel about it? Are you still complying with time? This phase is a “feeling or feeling phase”.
- The infinite moment of truth– This is the last thing a person does or feels that shapes what they do or say after the purchase. It shapes the impression of the product. It shapes what the person says and ultimately what it does is impact the next person heading to “moment zero.” The “infinite moment of truth” is shared experience. The buyer will have an impression about it. What does the buyer say and where? Let’s say your customer writes a blog post about your product and the customer loves it, but then it needs to be fixed, which causes disappointment. So the buyer writes another blog post about it. How does this affect the next person? People are documenting everything in status updates, blog posts, tweets, YouTube videos, Facebook posts, so that when the next person starts their ‘zero moment of truth’ journey, that information can be swayed again. in your decision. The goal of retailers is to influence the “infinite moment of truth.” These sentiments are highly influential to prospective future clients and get an impression of the feedback and impact them. If people share experiences around your product or service, why wouldn’t you have the people in your company intentionally design those responses? Companies should be aware of:
- Discovery
- Assessment
- Service
- Encourage continuous relationship with the client
How have social networks influenced the future of the Internet and business?
These moments of truth are there. People think this way. It is a dynamic journey. Many companies are using social media in very experimental ways. They are not defining what the experience is. They are trying to get views, impressions, clicks, and build communities. Social media is still disconnected from real-world business goals. That is a problem. Many companies are maturing over time to better align social media with business goals, but for the most part, many companies act as if social media is a marketing function, rather than a service functionality or a sales approach. which can generate leads or final sales.
It’s still experimental, but if you take a step back and realize that people are going to have a conversation with you or without you, and if you can finally decide what people will think, experience, and share about your brand, then you’re getting in front of those conversations. These companies go out of their way to make you aware of and intentionally appreciate things about their products and services. Things are intentionally designed in order to generate a feeling and an experience that the customer has so that the brand has more control over what people find in the moment of truth.
Internet and social media sharing to benefit your website
Many companies are introducing areas of Instagram for people to actively share their experience in their stores or events. You can’t just rely on the design, but instead create these moments to encourage people to photograph, share, and tweet. You also have to monetize it and get their attention. Over time, you will see that it affects everything: the product, the service, how customers return the product if they need it. These are experiences designed by the “experience manager” of an organization.
Experiential social design
Disney is a wonderful example of how a company can create an experience. Everything about it is intentionally designed to make you feel, do, or see something. It is very intentional, and therefore they expect these intentional experiences to be what people tell their friends. And in a social and connected world, what people say to others becomes what influences potential buyers seeking information.
Generation ‘C’
This generation is defined by a digital mindset. When we make decisions, we have many life experiences that influence us. In many ways, some people have many life experiences that take them from analog to digital. With the “Generation C” group, however, they are digital first. Once you start observing their behavior and they pick up an iPad or iPhone, they begin to mimic the behaviors of other generations. The behaviors begin to appear similar in the decision-making process. Really, what we need to think about is what people think in the digital lifestyle. If people in their 20s, 30s, and 40s display the same behavior, then you can’t segment your marketing by age, but rather by digital lifestyle. The ‘C’ stands for connected. This is the largest demographic that represents the future of business. Of all generations, Generation ‘C’ is the one with the most impact because it spans multiple generations. Digital and human nature become one and it only becomes more persuasive.
Orientation to generation ‘C’ for companies
Walk into the day of the lives of your customers that you are trying to sell to. All moments of truth need to be analyzed and those experiences mapped out on a journey map so you can see who your connected customers are.
Steps for commercial actions
Take a deep breath. There is a lot of data and a lot of reports that reveal how companies use technology. In some cases, this data is not the way people want brands to use technology. So keep in mind this is coming. The future of business is not a question, it is an answer. Take your social media team and make them listen. See what experiences people are sharing. They love? Are they hating it? See where and why those things are happening. What you think people share and do often is not at all what drives your strategy today. You need understanding and empathy to track the moments of truth.
Web hosting and your website
Analytics is a crucial tool for tracking daily visits to your websites, including direct, organic, and referral. The types of traffic such as feed, organic, referred, direct and e-mail are analyzed. Your website’s audience, behaviors, technology used to view your site, the number of mobile visitors, and even the flow visitors take as they travel through your website are important analytics to study as a marketer. . It helps to know which pages are the most popular and which are the highest exit points. This is essential so that you, the webmaster, can tailor your website to the needs and wishes of your visitors. By studying your actions, you can be in front of the buying process and the “zero moment of truth.”