Not a week goes by that I don’t get an offer, usually through the back door: the contact form, to move my website to a higher position is the search engines (ironically, Google seems to have these kinds of offers too). !). Of course, it is a legitimate question whether a website that is not ranked can be modified to advance higher on the holy path of ranking. Since Google’s page ranking algorithm was based on academic publishing practices, i.e. your article is as good as your colleagues say, via citations, I will approach the topic from the point of view of how to write an article. publishable. paper. Spending over 20 years as editor-in-chief of two scientific journals, I have a wealth of data and experience to back up my claims.
When you submit an article to a publisher, this is what happens. Because your editor is overworked (and underpaid or not paid at all), they’ll spend a few minutes on your article before throwing it away. There just isn’t enough time to read the article over and over to figure out what the author had in mind and provide a detailed list of how the article should have been written in the first place. It is the responsibility of the author to let the editor know with obvious clues that the article is worth reading. So what are these clues and where are they?
First, you need a title that is interesting enough and a summary that says it all but is as brief as possible. If it passes this test, then the Editor looks at the Introduction section, especially the part that should indicate the novelty of the article. Then some of the results are checked along with the references. The guts of the paper are not seen until you pass all the previous tests. Once the Editor is satisfied with your article, they send it to the reviewers for a thorough evaluation.
Now, imagine that the search engine is an impatient Publisher. You submit your site and the engine must make a decision on whether or not to consider it. Like the Editor, it will search for clues based on the search criteria: the keywords entered. Contrary to what some people say, the engine looks for your URL along with the title. The URL is a shortened title, it needs to be meaningful, otherwise you could assign numbers to it, for example 32563344.com, like a phone number which is almost useless except for the area code. If your site’s name is jane-doe.com, then it’s clear that the site is (should be) about Jane Doe.
The Editor/search engine then looks at the top and bottom of the page to see if there is anything interesting there, ie if there are any keywords placed or what the keyword density is. The search engine also looks at the references section, that is, your links to other sites: do you cite quality websites or just link to the blue one? If everything looks good, your site is sent to the reviewers, that is, the engine indexes the site and allows the public to see it. As reviews begin to pour in along with citations (external links), your site ranks up to a level corresponding to its popularity and value to the community.
OK, so how do I build a successful website? First, let’s take a look at how to write an article. It’s a straightforward process: you write down your experience or ideas, then choose a suitable title, gather some keywords, and find relevant references. Unfortunately, this doesn’t work with websites since site design is a reverse process.
First, select the right keywords that:
(a) are representative of your site,
(b) have little competition and
(c) come with a reasonable monthly search volume.
All three conditions must be met or you will have a hard time ranking or attracting visitors to your site. Once the right keywords are found, the fun part begins: placing these keywords everywhere on the site where search engines expect them to be found. That is, imagine that the engine is your 3-year-old and the keywords are Easter eggs painted in different colors.
His work has two objectives:
(1) hide the eggs so they are not in obvious places, and
(2) Hide them for your child to find.
That is, you can’t stack the eggs in front of your door as much as you can stuff the title with keywords. Now that you’ve selected the right keywords, URL, title, description and strategically placed the keywords well, it’s time to deliver the content. As you can see, this is a reverse process: someone hands you a piece of paper with some words on it and asks you to write a letter that fits perfectly with the given constraints. Or to put it more bluntly, take a novel and on each page cut out 90% of the words and then ask Agatha Christie to fill in the blanks and make it a bestseller.
Alright, what about my website? Can it be modified to rank up? The answer is: maybe. Just like a document, if it’s fairly well written, you can revise it to make it publishable. However, if it is poorly written, it is very difficult to revise, the best course of action is to rewrite it completely. The same goes for your website. If done well, it can be improved. However, if it is designed forward, not backward, then it is not structurally well done and there is not much that can be done. It’s best to get a new website and design it for both humans and search engines.
Fine, but what about those links that one can buy and reciprocate? Well, a link represents a vote or quote based on quality and relevance. Yes, you can buy links or exchange links, however those links do not represent relevancy or quality, they represent the desire to rank higher. As search engines get smarter, they crack down on artificial tricks to boost rankings simply because users demand relevant, not made-up results.