What is CPA or cost per action marketing? CPA or cost per action marketing is a form of affiliate marketing. Most people are familiar with some of the normal affiliate networks like ClickBank and Commission Crossroads. Most people online have heard of the search engine giant called Google. Cost per action marketing is all over the web, but regular bloggers and website visitors may not know the details about cost per action marketing.
CPA Marketing – Who is CPA Marketing For? Cost per action networks are a little different than your run-of-the-mill affiliate network. With ClickBank, you can sign up for an account in just a few minutes. You don’t have much interaction with ClickBank or commission union. It’s really a hands-free type of approach to internet marketing. You get accepted into the network and you start posting ads online.
How to access the offers
CPA networks are tough on affiliates. They want to learn about your business. They want to know that you are a real salesperson and that you mean business. You have to submit an application to enter. They will read and review your application and will probably pick up the phone and call you for an interview.
How are CPA offers different from regular affiliate offers? CPA offers may not require a user to purchase something in order to earn a commission. There are many different offers available and they come in different types of cpas. Commissions can be earned for something as simple as a user entering their email address. Getting someone to enter an email should be a lot easier than getting someone to pull out their credit card.
Blogging and CPAs
Already have a blog that is getting traffic? You may be looking for another way to earn income from your blog. Almost everyone has a Google AdSense account, but they may still be open to other ways to make money from a blog. Your blog niche might be just right for certain cost per action offerings.
Pay per click and CPA
Do you know how to set up pay-per-click ads? Another option for generating CPA revenue is to use pay-per-click to drive traffic to offers. Find the right keyword combinations and send traffic to the offers. An added benefit of using CPA is that offers can be targeted to specific areas around the world. You don’t just have to focus on US-based offers.
Using pay-per-click ads provides another advantage, PPC ads allow marketers to scale campaigns. Article marketing and blogging may not give you the results you’re looking for in a short amount of time. With PPC, you can drive traffic to offers and get results fast.
offline marketing
Marketing offers may not only include online marketing. Some smart people take CPA marketing offline. What is offline marketing? It’s just a clever way of talking about regular marketing methods. This is old school marketing. Marketing in the real world has not disappeared. People are still walking and this presents an opportunity to share marketing messages.
Some marketers choose to attach a domain name to the CPA offer. They can then add this new web address to a flyer being handed out in the real world. Some networks may frown on this type of marketing, so you should check to make sure it’s okay.
Instead of sending offline traffic directly to an offer, marketers may choose to set up a site and place offers there. Why do it this way? Offline sellers are smart. They know that not everyone who sees the offer will accept it. By sending them to a website, they have a chance to get something really big in the marketing and lead generation game. The seller can get information. They may offer the visitor the opportunity to subscribe to a newsletter or mailing list. This gives the seller the opportunity to build a relationship and provide long-term information and offers.
Offers come and go. Marketers must plan for the option of an offer disappearing. The offers expire and the seller does not want to send traffic to a link that is not working. Building a list with traffic is one way to mitigate the problem.