Co-branding consists of combining two or more brands in a single product or service. Companies engage in co-branding to take advantage of a strong brand. It is becoming popular business practice to strive for a positive association between different brands that can develop synergy. A well-executed co-branding strategy can lead to a win-win situation for both co-branding partners and can […]

With all the hard work it takes to make your business run and profitable, it’s no wonder why so many entrepreneurs struggle to find the time to maintain their social media presence. That’s why I’ve invested in discovering little social media “hacks”: tools and methods I can use to maintain my presence, grow my following, and make money from social […]