Twitter launched a lead generation advertising service in 2013. When they did, internet marketers and brick-and-mortar businesses with a social media presence were jubilant. They finally had a vehicle on the second largest social network that gave them a wealth of information about the Twitter users who responded to these lead generation ads. Then, in December 2016, Twitter began phasing […]

Sales Copy Formula for Websites Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action. You grab people’s attention with a catchy headline or product title. You will see. You have to prevent the reader from simply exploring […]

In today’s global economy, to be successful you need to invent or innovate. Invention is about creating something new, while innovation is a concept that uses an idea or method that causes changes in behavior or interactions. Companies often claim that they are innovation leaders by showing a few patents as proof. Patents are evidence of invention. But it is […]

Even during the worst of the pandemic, we saw companies struggling to turn around operations enough to stay afloat. Now, the name of the game is “adapting,” and we’re all players trying to figure out where we fit into the big picture. Even if it means stepping out of our comfort zone, we are forced to leave behind the traditions […]

While there’s no denying that words are an extremely powerful tool for building a brand or driving relevant traffic to your site, they’re only one piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are highly visual creatures. And in today’s society of online ADD, marketers need to be smart and savvy in how […]

1. Visual identity The relationship of a company/organization with its public is known as branding. Brand identity is the way an organization conveys its personality, essence, and tone, as well as its emotions, experiences, and memories. Similarly, visual identity graphic design is the visual elements of brand identity that function as the face of a brand, so it can convey […]

Your brand is in a very vulnerable state if you’re not harnessing the power of social media marketing and don’t understand how to fit this into your budget. Your competitors are already there, using the ubiquitous SMO to get the most out of all the market share. Your employees are also there trying to figure out exactly where in the […]

Do you want to know the truth behind the most powerful “YouTube Marketing Secrets” and how to rank your videos for more traffic, leads and sales? Then this post is specifically for you. A long time ago, I remember trying to generate MLM traffic for my business through video and having a really hard time doing it. That’s why you’re […]

Semi-professional football is considered football played by men who are paid less than deliverable wages. This is not really correct. In most semi-professional leagues, such as the New England Football League, it is against league rules to compensate players in any way. Which means that nobody makes money playing semi-professional football. The Vermont Ice Storm freshman team in the New […]

In today’s fast-paced world, Anime stickers or emojis have made their mark making it possible to send messages quickly and with much more fun. With a wide variety of these electronic stickers, it has reached a point where there is no need to text. Using anime stickers when posting stories on Instagram and Facebook is all the rage these days. […]