Have you wondered or are you wondering what a Fat Strat is? If so, you are probably not alone and here I will try to give you a brief guide on exactly what a Fat Strat is. I hope you find this helpful. Yes, there is a Fat Strat, which is also called HSS, which stands for, it’s an anagram […]

The problem with the microblogging platform Twitter is that it’s deceptively simple, and this is partly true because each tweet is only 140 characters or less. So while it seems like very little attention is needed to tweet, it actually takes a planned strategy to be effective on Twitter. But before you dive into your strategy, you should join Twitter […]

When you write an article, you need to capture your reader’s attention by generating catchy headlines based on keywords within your topic. This will ensure that you grab your reader’s attention immediately. There are few requirements to writing effective headlines: Know the category in which the article will be published. Know the subcategory Know your keywords or phrases Have a […]

Innovative ideas in the field of technology have simplified the work and helped our rapid development. These ideas contribute to the creation of innovative technologies over time. In order to create this innovative idea, it is necessary to have knowledge, which is essential in this process. Thus we get the scheme: knowledge, idea, technology. To date, innovative technologies are traditionally […]

A popular theme these days in the business world is to say that you are a “referral only” business or that you focus on “word of mouth” marketing. Now what does reference only really mean? There are a few different schools of thought. Some believe that it is a status in business to achieve. It provides a feeling of exclusivity […]

Just as AARP magazine, and so many other well-respected and widely read publications, are running articles on pandemic flu planning for personal households, there’s more bad news. This news is not for the publications, nor for their readers, but for the authors who have tied their names to poorly researched advice. On November 14, 2006, the US Food and Drug […]

Your online presence is one of the most important ways to market your business to the world. Honestly, it doesn’t matter if you’re running a strictly online business or a bricks and mortar business, using social media is a great way to spread the word about your business and establish your identity online. Make sure your brand matches everything Although […]

Why should you take the time to market on YouTube? There are so many other advertising sources you can consider, so why would YouTube be one of the options on your list? There are actually a number of reasons why YouTube can work so well, sometimes much better than the other avenues, and this can be true no matter what […]

This year hasn’t been too kind to Facebook, with the news that Cambridge Analytica and Mark Zuckerberg have been invited to testify in front of Congress. Zuckerberg and his team used it as an opportunity to change Facebook’s algorithms, again, and this may still bode well for your nonprofit if you’re smart about it. The big news was that Facebook […]

Do not be corrupted by the jargon of social networks What is social media jargon? Slang is informal words and language that are not associated with the standard/common language that we use in society. Social media slang is mainly taken from communication on social media. When you communicate within social networks like Facebook and Twitter, you are often presented with […]