Nowadays people are looking for more control over their lives. Creating a truly unique asset that can be branded and marketed becomes essential. What we are here to discuss and decode is how this ability is unlocked. It’s through a process called personal branding, first defined by Tom Peters in his article “The Brand Called You” in 1997. We’ll unravel […]

It’s that time again! It’s time to think about the moms, grandmothers, mothers-in-law, sisters, sisters-in-law, daughters, nieces, and all the other girls in your life who are currently mothers or could one day be. The trend now is to gift all your favorite females. We haven’t yet succumbed to sending a Mother’s Day gift to a young child. The point […]

It can be very exciting to have your first treadmill in your home. You can walk or run at the right speed at any time of the day or night. You won’t have to worry about the weather or speeding vehicles. You get a great workout anytime you want without going to the gym or going for a walk or […]

He thought he’d waited long enough at his friends’ house after the party, but the breathalyzer tells a different story: A DUI is in his immediate future. Maybe the jerk sitting next to you at the bar finally got under your skin and in a moment of weakness you lost your cool and now he has an assault charge against […]

Have we entered a new era? What does that mean? In the past, if I had an ailment, I was looking to get rid of the problem as quickly as possible. And usually take some drug to alleviate the pain or problem. Maybe you think of this route as I did. I am still looking to get rid of my […]

One of the things that I think most people in the marketing world take for granted is that everyone understands the critical role of marketing in business. However, through my daily interactions with other business owners over the past few years, I have been struck by the relative lack of understanding about the importance of marketing. Most of the time, […]

As an executive, you have many things to do and even more to accomplish. Along with the main jobs, he also has various support tasks such as online research, presentations, necessary purchases, recruiting, and accounting. He wants to focus on more profitable work, but these little tasks eat up his time, and TIME IS PRECIOUS. Here comes the Virtual Assistant. […]

Oklahoma City recreation centers will soon be on the must-see list of city and state residents as spring break and summer approach. It’s time to experience the great outdoors. OKC offers a plethora of outdoor recreational destinations for individuals and families to hang out. Enjoy sun and shade at Earlywine Park. This is an ideal destination for picnics, golf, tennis, […]

“At approximately this location, Miles Archer, an associate of Sam Spade, was assassinated by Brigid O’Shaughnessy.” So says a plaque on a building at the corner of Burritt Alley and Bush Street in downtown San Francisco. This is a nice residential block in a cul-de-sac, not exactly the place for a murder, but of course this murder only happened in […]

1 – Find a need and fill it. It seems obvious, but many companies and individual entrepreneurs simply do not follow this obvious rule. Sometimes, however, they manage to create a need or a want with the product itself. But more often than not, the customer has a need and requires your product or service to satisfy that need. There […]