What’s in your salad?

A bowl of good salad can be the best thing you can have at any time of the day, yes, the healthiest too! As long as it’s assembled this way: tasty, rich in textures, with fresh vegetable cuts, lots of crunchy veggies, crisp fruit slices, and sprouts peeking out here and there. To make it more delicious you add nuts, […]

New Product Development Scheme for New Energy Bar – Product Life Cycle and Pricing Planning

The new PowerBar GelBar combines two products from a growing market segment into one: the growing segment of energy drinks and the growing but rapidly maturing market for energy bars. At this stage of product development, you need to focus on the bar’s product life cycle stage, the next stages and our contingency plan for each as we reach it, […]