Now that you’ve created your new website, you can
sit back and let it do all the work, right? Well, no. Unlike “Field of
Dreams” if you build it, they won’t necessarily come, at least not until you do.
ask them to do it! That’s where website promotion comes into play. website promotion
provides that vital link between that great site you have built (or had built)
and all those who want to come see it!
Often new site owners don’t know that
need to promote their new site or follow the trend of only promoting their
site in search engines like Google and MSN. Although it is always important
get your site listed on major search engines (and most smaller ones)
some), you may be overlooking a vital part of promoting your site, promoting
your website locally.
A small business is often
website to provide a “showroom” for your products, information about your
businesses and instructions to help potential customers find your
business. Often their primary goal is to attract customers locally or from
nearby towns and cities, so some additional strategy is useful to promote
your site
local website
promotional checklist
1. Local newspaper: Many local newspapers have a section to introduce your business to
area. Write a short article about your business and send it to the
newspaper.
2.Press releases: This is a formal statement about your business. There are many
places on the internet that will post press releases for free. This can be a
a good way to make sure your company is found on the Internet. often local
Newspapers will also publish these releases.
3.Niche Marketing: For local businesses, make sure your keywords (both in your
content and in meta tags) include local cities and towns. When someone
Type “Used Cars” into the search box and you’ll get thousands of results.
When they narrow it down to “Used Cars ‘Your City'”, you want your website to
be high in the listings.
4.Email signature: Most email programs
allows you to add a signature at the bottom, include your website address. This
lets you tell a little about your business and maybe announce a special
your company is having. Keep them short and to the point.
5.Business letters: Make sure your website URL is on all paper correspondence and on your
Business letters.
6.Telephone directory: When you put your list in the phone book for a little more,
you can add your website url which can also be added to the yellow page phone
directory. Google maintains a yellow pages directory based on lists of phone numbers,
over time, your company and URL will appear there.
7.Be creative: The more often someone sees your website URL, the more likely they are to
they will remember you when they need your product. Find ways to show your
Website URL in your store and anywhere else the public can see it.