Running a business with long sales cycles can be very frustrating. Cold calling, traditional prospects, and complaining salespeople are great fun dealing with. If you run or work for an office team, high tech, or other business-to-business sales organization, this book is for you. Why is this important to me? I always want to ask you this question as if […]

The concept of wealth and reach illustrated by Evans and Wurster in “Blown to Bits” (1999) has been an important contribution to our understanding of Internet business strategy. This is the argument in a nutshell: The information economy and the economy of physical things differ fundamentally from each other. When a tangible good is sold, the seller no longer owns […]

Having a real estate blog is an effective marketing strategy that helps increase community visibility and connects you directly with your potential and existing clients. It also gives you an efficient lead generation system and allows you to gain authority on the topics you are blogging about. Made-for-you blogs are a great way to keep your blog up to date […]

Washington lawmakers are seriously considering the website’s legal compliance. The United States Congress is now considering two bills, which if signed into law, would provide innovative weapons for law enforcement and content owners to enforce intellectual property rights. If you are a content owner providing content on the Internet, you have a significant interest in the current legislative process. The […]

Although it can be defined in many ways, an ezine is basically an ezine publication distributed over the Internet. The term is often used interchangeably with “newsletter” due to their similar delivery methods and general purpose. Generally speaking, you can focus on whatever topic the publisher chooses and gain readership through consensual subscriptions. It is estimated that thousands of electronic […]

Many people sit down to write and all of a sudden seem to think they need to add additional words. You may have found yourself doing that at some point as well – using words that you know aren’t natural to you and just adding something to your writing. The truth is, the best writing (especially online writing) is writing […]

It has been a confusing task for brands to choose between content marketing and native advertising. However, there is a famous quote from Seth Godin, “Content marketing is all the marketing you left. “Users prefer and love well-written content. Research says 45% of consumers find sponsored content more relevant advertising than others. SEO value and increasing rankings, it also shows […]

Your content marketing plan should ensure that every piece of content you publish achieves a goal. You want to improve the customer experience by educating and informing them. You also want to use the content to build trust and build credibility. Well-planned content can do all of that and more if you create a solid content marketing plan first. These […]

1. You give up too soon Content marketing is a marathon, not a sprint. It is a long game. You can’t post 3 articles on your blog and then complain that no one is reading your stuff … or commenting or sharing. The most successful content marketers have done this for years, publishing high-quality content that is relevant and valuable […]

Although sites that offer video and image content are more popular these days than sites that offer written content, that does not mean that written content is not an effective way to market your business. Sites like Craigslist (a free classifieds site) have flourished despite being simple because they satisfy a need of those who use them. The important thing […]