Content marketing is often considered the next big thing in internet marketing. Business owners who are aware of risk are likely to be surprised, because any business solution that is hyped up should not be easily accepted without deep understanding. Therefore, before getting into the actual development and implementation of a content marketing strategy, it is crucial to have well-defined […]

What do I mean by content marketing strategy? First, you must know the goal. What is the OBJETIVE? The goal is to attract specific prospects. The popular internet jargon for this is generating traffic. But driving traffic reminds me of the old westerns I used to watch as a kid. There would be 1000 head of cattle on the plains, […]

It is no secret that the Internet has become the number one source of information. The Web is the largest marketplace for information seekers and information providers. No matter what your business is, everyone should have a website. If you don’t, you can be sure that you are one step behind your competition. What should be included on your site? […]

Are you looking to design and implement a new content marketing strategy? Not sure where to start or need help with your project? If yes, then this article may just be the ticket. When it comes to a core content marketing strategy, it can be broken down into the four key components of substance, structure, workflow, and governance. Don’t turn […]

Good storytelling includes bringing facts to the table along with additional information that brings the reader closer to the storyteller. The goal is to weave a compelling story that engages the reader to truly care about the outcome of the story. The more a customer cares about their story, the longer they will remain a customer and demonstrate brand and […]

A strong social media presence can be a challenge for B2B (business-to-business) insurance agencies. Many B2B companies struggle to show their professionalism and build an audience through social media marketing. Consider the following tips to ensure your agency maximizes its social media marketing efforts. Create your character online Your presence on social media must have a well-defined personality. Informative, helpful, […]

Are you there somewhere? I mean the music you compose. How can you be creative in your composition and leave the footprints of your heart in the music you compose? Have you ever wondered what songwriting and composing really is? What is the difference between composing and copying? Songwriting can be a very rewarding activity, and you can write your […]

It seems like everyone needs a website these days. Well, maybe not everyone needs a website, but certainly everyone interested in internet marketing does. If you want to promote a product or service online, you will need a reliable website to help you with the cause. On the other hand, you don’t need to have a profit motive to create […]

Tip No. # 1: write about what you know Visitors to your blog are only interested in your blog if your blog has interesting content. Are you still intrigued by a website if the content is boring? And what better way to make content more exciting than to add content on a topic you know? If you know a lot […]

A. Marketing simply reflects the needs and wants of customers. B. Marketing shapes the needs and wants of consumers. Part A   “Marketing simply reflects the needs and wants of customers.” We all need to eat, drink, sleep and reproduce, all of this is part of who we are as human beings. Therefore, at the basic level, companies will strive to […]