People waste a lot of time trying to decide which marketing strategy works. Are you trying to get your opinions, writing skills, or articles noticed? Do you spend hours a day reading advice from well-meaning experts on how to drive traffic to your blog? Don’t waste your energy on what others tell you to do. Self marketing starts with, that’s right, you. Deep down, you know your best marketing tactics. Find your talent and place it in front of the public, constantly.
This is what you do.
- Pick a marketing skill that you are good at.
- Discipline yourself to do it on a regular basis.
- Plug it in for six months before expecting great results.
Easy? Yes. Easy? No cash? You gamble.
Let’s say you want to increase traffic to your website. The standard advice is usually the following. Write a blog and ask everyone on your twelve social networks to read it and write comments. Would he have the time or the patience to do that in return, even for a good friend? Other tired tips include: watch this webinar, download a transcript of that interview, and read ten newsletters a week. Who has time for that?
When I was young and trying to earn some financial wisdom, I buried my nose in the stock pages of the newspaper. One day my uncle gently took the newspaper from me and said, “Learn only one thing every day. But do it every day.” I did it. Guess what? I am quite knowledgeable about finances.
Tired of rummaging through all the advice blogs and posting empty answers on social media just to get attention? Try this plan.
- Find out what interests you and what you’re good at.
- Make sure it satisfies you.
- Do it consistently
We just have so much energy. Don’t spend hours a day with your brain scattered looking for the best marketing tool out there. Look inside yourself. Feed your purpose with your passion. Ultimately, you will not only get internet recognition and website traffic, but you will be a happier and more productive person.