“People often say that motivation doesn’t last, well, the bathroom doesn’t either, that’s why we recommend it every day.” – Zig Ziglar
Humanity wants recognition and we are not used to delayed gratification. We want what we want, and we want it right now.
There is an unfair proposition in online marketing. This inequality can be found in list building, blogging, site promotion, and virtually every other area of establishing a web presence.
There is no such thing as instant gratification for the site owner. You are likely not getting the feedback you expect and it may seem like you are improving your web presence for one person and frankly getting tired of impressing yourself.
It can sometimes seem like setting up your e-commerce is a bit like being asked to fill the Grand Canyon with a teaspoon. Keep it up, but it’s hard to see the results.
The good news is that as you continue to work to establish your web presence, you are finding better ways to say things, better content to present while smoothing out the rough edges. All of this is to be expected during a weak moment when considering a long-term career in the corrugated industry.
E-commerce is a thankless job best suited to people who understand the virtue of patience and are willing to work to envision a future when the present doesn’t look so good.
“The ability to discipline yourself to delay short-term gratification in order to enjoy greater long-term rewards is the essential prerequisite for success” – Brian Tracy
We live in an age where immediacy is so important to many that a significant number of businesses come and go because the owner failed to understand that delayed gratification is the reward for perseverance and patience.
In 2006 there were 671,800 new businesses and 544,800 business closings according to the US Small Business Administration.
It’s easy to assume that many of these companies did not have a clear understanding of the long-term trench warfare that comes with startup territory.
Actually, this article is designed to encourage you to think long term. Your ability to look beyond the next sale will be important if you want to be successful.
E-commerce can provide a significantly improved marketplace for your products, but you must continue to do the hard work of showing your best side even when your site statistics may appear as if you are performing in an empty concert hall.
“Success is not final, failure is not fatal; it is the courage to continue that counts.” – Winston Churchill