Improving your content can grow your email list by providing more opportunities for your audience to sign up. Plus, you’ll give them a reason to sign up by providing great content that’s tailored to their needs.
Add multiple CTAs
Don’t just put a box in the right sidebar asking people to sign up for your newsletter. That’s not enough. Now you need to add CTAs in numerous areas to get their attention and increase signup rates. Place one below each post, in the right sidebar, in a lightbox, and within content with content updates.
Create content updates
A great and effective way to get more subscriptions is to be more specific by adding content upgrades to the content you offer for free. You can do this within a blog post, within articles you publish on LinkedIn, and as a guest writer. A content update is information that helps clarify and make the content your audience is reading more useful. For example, a free MS Excel chore chart template with an article on getting your family to share chores would be a great upgrade.
Cross-promote your content
When you post content anywhere, have a plan for how you’ll promote the content across all channels. This makes your content better because it looks more cohesive. For example, if you blog about eating less sugar, you can share recipes on Pinterest that use less sugar and videos of recipes on Facebook that also use less sugar.
adjust titles
If your content isn’t clicked on, you can’t get subscriptions. So make sure your titles are compelling enough for people to click. However, don’t fool them. Be direct but clear about what is inside the content with the titles.
Remember to add appropriate headers
When people read online, they need much more white space than when they read on paper. Add headings that tell them what’s inside the next paragraph so they can keep reading further.
Use the right keywords
If you are not sure what are the good keywords, study more about the proper use of keywords so that you can improve your SEO. Search engine optimization is important for building your list because that is how people will find your content in a search.
Use a Lightbox Popup to Filter Your Content
You don’t want to turn readers away, but you do want to maximize the potential of the viewer who signs up. Add a lightbox popup to your website so it waits a bit, then appears asking for a registration to continue reading. Make it optional so they can log out of it if they don’t want to sign up.
keep your promises
When people sign up, remind them where they signed up, why they signed up, and what you’ll send them. So keep those promises. More people will want to open your emails if they find them valuable.