Article marketing is the most profitable method of driving quality traffic to your website. When done correctly, this tool can offer you amazing benefits such as excellent page ranking, instant online expert status, and enhanced sales potential that you really need to grow your e-business.
Here’s how you can get ahead with article marketing:
1. Keep it simple. This is one of the best tips I can offer you. If you want to easily connect with your potential customers and make them understand the message you’re trying to convey, I recommend making your articles easy to understand. Use the simplest terms as much as possible and keep sentences short. It would also be helpful if you can share personal stories or examples when you are discussing complicated concepts that can help your readers visualize your thoughts and ideas.
2. Use keywords. One of the secrets to getting ahead with article marketing is to make your articles highly searchable online. When people search for keywords that are closely related to your chosen niche, your articles should appear in the top 10 results on the search page so that you can increase your click-through rate. Use popular search terms in all content, especially titles, so they are search engine friendly.
3. Stop advertising in your articles. Avoid putting self-service or affiliate links in your content and don’t sell your products and services hard as this can be really annoying for online users. Instead of blatant advertisements, strive to offer these people useful and valuable information that they will find truly relevant to their lives. Remember, when you can help your readers, they are more likely to visit your website and become loyal to you.
4. Build a relationship with your readers. Build that personal connection with your readers by writing your articles as if you were speaking directly to them. Show empathy when necessary and be enthusiastic about helping them. Make them feel that you are just one of them whose real concern is to improve their lives and not some random salesperson just looking for their money.
5. Deliver timely information. This is the fastest way to differentiate your articles from the rest. Strive to provide online users with new information by writing about the latest news that has a direct impact on your chosen niche.