One of the most effective ways to stay in front of your customer is to publish a content-rich ezine. Why?
I’m glad you asked why publishing an ezine is an effective way to get in front of your customers, as it will drive you to be seen as an expert resource to both current and new customers. The internet is based on content, not just any content, but content that helps you stand out from the crowd.
Publishing an ezine is by far one of the most profitable forms of communication with a warm market, which means opting for subscribers or organizations and individuals who follow you and who are fans of yours. The great thing about publishing an ezine is the low cost of publishing one.
The fact that an entrepreneur or organization can buy a contact management software program for a low monthly cost generates benefits that will continue to be amortized in the coming years. A solopreneur organization remains relevant to its clients and prospects by providing research, white papers, and content-rich articles focused on the needs of its clients and prospects.
Customer attraction comes in the form of articles, those that an organization or solopreneur writes or articles from another source, with their approval, of course. Upcoming events can also be included in your ezine to include virtual training, teleseminars, webinars, and video conference sessions.
Today’s ezines include videos that provide an even more customer-friendly approach, engaging customers because they know you on a more personal level. Ezines play a key role in attracting prospects because their content is unique to you and you control the conversation between you and your target audience.
One of the key benefits of an ezine is the opportunity to provide links to your website and social media sites. In effect, what this does opens the door to more and more potential subscribers and subscriptions. List building becomes an intricate part of an ezine and the money is in the list of potential paying subscribers.
One of the best features of an ezine is that it is set up with an automatic reply. In other words, when a new subscriber signs up for your ezine, you can schedule multiple follow-ups with them to keep them engaged and informed.
Some contact management software programs feature Paypal and other monetized options that allow the ezine publisher to sell books, training, training, workshops, and other offers. The bottom line is this, an ezine positions you to be front and center with your ideal customers and prospects. Your customer attraction system is ready to go, let the journey begin today.